Digital signage or narrowcasting is trending in the communication world. Digital displays are conquering the streetscape and appearing in stores, businesses, and government buildings. The first generation of digital screens focused on informing – from the messenger to the receiver. Today, big data, sensor technologies, and cloud applications open up new possibilities. Interactive digital signage offers the opportunity to serve consumers and visitors much more personally and spectacularly. The result is increased revenue and more satisfied customers. Are you already getting the most out of digital signage?
Inform, Entice, and Entertain with your Digital Displays
Analog communication is out, digital signage is in. Printed information is static and quickly outdated, which is why classic posters are being replaced by HD or even 4K images, interactive screens, and real-time information. Digital signage is:
- Always up-to-date: you show what you want at the push of a button – according to the weather, news, or your inventory.
- Impressive to see: what appears on a display is definitely seen by your customers or visitors. Videos, images, or information from a database or RSS feed? Everything is possible. The colors pop off the screen.
- Easy to operate: you program the screens in advance and control them with your computer, tablet, or smartphone, on-site or via 4G / internet.
Until recently, digital signage was mainly used by large companies. However, due to the latest developments and price erosion, this technology has also become accessible to medium and small businesses.
The Latest Digital Signage Communicates with the Consumer
The technology of digital signage has evolved rapidly in recent years and knows no bounds anymore. Think of a consumer virtually trying on clothes in the store and checking if the right size is still in stock. A customer orders their menu in a fast food restaurant and receives a text message when their meal is ready. An information board displays advertisements according to the profile of the person walking by. The applications are endless, and these interactive technologies allow you to create a total experience for the consumer.
Behind the Scenes of Narrowcasting: which Device Fits Best?
The transformation to interactive digital information boards also impacts the new generation of players that must drive these screens. They have to meet increasingly higher standards. Videos look best in full HD or even razor-sharp 4K resolution. You also want to be able to add text to images yourself and adjust them regularly. A player must enable interaction, to order products or communicate with customer service.
Microtron guides you in your choice and ensures that you get the device that exactly meets your needs. In addition, we can put you in touch with our partners for content management and design to offer you a solution that benefits both you and your customer. Therefore, quickly contact us for a free consultation.